TST - Jared VanOuse // Graphic & Web Design

BRANDING, WEBSITE & MERCHANDISE

WORK PERFORMED // PT. 1

Logo Design

Branding

Design Vision

Creative Assets

THE PROJECT // PT. 1

In the midst of the pandemic when live events came to an abrupt standstill, The Story Tour started planning ahead. They had a vision to bring a live, touring event to the struggling and hurting places of the U.S. They hired me to develop a brand that was both iconic & hopeful.

So what did that look like?

Design
The
Logo

THE BRAND

Revise
Revise
Revise

Build
the
Brand

BIGGER

Time to Think

WORK PERFORMED // PT. 2

Website

Promo Material

Digital Marketing

Lobby Experience

THE PROJECT // PT. 2

Once a brand identity was established, the tour assets needed to be developed to have a fully-functional event. This involved:

1. Designing and building a functional and responsive website that presented the tour and pushed ticket sales.
2. Designing promotional material (posters, social graphics, imagery).
3. Develop digital marketing assets.
4. Design the lobby experience (merchandise designs, banners, signage, etc).

What did that look like?

Create
The
Website

THE PROJECT

Develop
Promo
Material

Design
Lobby
Experience

What
Happens
Next?

THE RESULTS // PT. 3

Collected data

Made adjustments

Increased ticket sales by 300%

Increased merch sales by 57%

DEEP DIVE // PT. 3

The first tour (in Fall of 2021) was a huge success. There were 9 shows and the attendance, merchandise sales, and audience reception surpassed expectation. Over 2,000 tickets and $21,000+ in "at-event" merchandise sales over the duration of the first tour. But that wasn't all. We could do better.

Looking at all of the data from the first tour, we could assess what was working... and what wasn't. We dialed in promotional venues, designs, and verbiage to best hit our target market. Merchandise designs went through a strong overhaul, dissecting what made the strongest designs for our target market. We discontinued under-performing items and designed new merchandise - learning from our newfound knowledge.

At the end of the most recent tour in Spring of 2023, The Story Tour increased ticket sales by more than 300%. Average merchandise sales increased by 57%. Who knew math and design had such a strong connection?

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