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RoundHouse Header BRANDING, WEBSITE & MERCHANDISE

RoundHouse About WORK PERFORMED // PT. 1 Logo Design Branding Design Vision Creative Assets THE PROJECT // PT. 1 In the midst of the pandemic when live events came to an abrupt standstill, The Story Tour started planning ahead. They had a vision to bring a live, touring event to the struggling and hurting places of the U.S. They hired me to develop a brand that was both iconic & hopeful.

removeSo what did that look like?

RoundHouse Project 1 2 Design
The
Logo
THE BRAND Revise
Revise
Revise
3 Build
the
Brand
4 BIGGER Time to Think

RoundHouse About WORK PERFORMED // PT. 2 Website Promo Material Digital Marketing Lobby Experience THE PROJECT // PT. 2 Once a brand identity was established, the tour assets needed to be developed to have a fully-functional event. This involved:

1. Designing and building a functional and responsive website that presented the tour and pushed ticket sales.
2. Designing promotional material (posters, social graphics, imagery).
3. Develop digital marketing assets.
4. Design the lobby experience (merchandise designs, banners, signage, etc).
removeWhat did that look like?

RoundHouse Project 1 2 Create
The
Website
THE PROJECT Develop
Promo
Material
3 Design
Lobby
Experience
4 What
Happens
Next?

RoundHouse About THE RESULTS // PT. 3 Collected data Made adjustments Increased ticket sales by 300% Increased merch sales by 57% DEEP DIVE // PT. 3 The first tour (in Fall of 2021) was a huge success. There were 9 shows and the attendance, merchandise sales, and audience reception surpassed expectation. Over 2,000 tickets and $21,000+ in "at-event" merchandise sales over the duration of the first tour. But that wasn't all. We could do better.

Looking at all of the data from the first tour, we could assess what was working... and what wasn't. We dialed in promotional venues, designs, and verbiage to best hit our target market. Merchandise designs went through a strong overhaul, dissecting what made the strongest designs for our target market. We discontinued under-performing items and designed new merchandise - learning from our newfound knowledge.

At the end of the most recent tour in Spring of 2023, The Story Tour increased ticket sales by more than 300%. Average merchandise sales increased by 57%. Who knew math and design had such a strong connection?
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CASE STUDIES

Roundhouse brewing
Brother's Pizza
The Story Tour
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CASE STUDIES

Roundhouse brewing
Brother's Pizza
The Story Tour
Projects
Contact